My final film poster for ‘The Dark Knight’.
This poster had both literal and non-literal elements to appeal to a wider audience. I chose to include a dark silhouette of Batman as he is the main character, and his nickname ‘The Dark Knight’ is also the title of the film. When people hear of ‘the Dark Knight’ they can associate this with Batman, as he is a very well established superhero, and so by seeing him in a poster would create excitement.
The rest of the illustration adds the non-literal elements to the poster as only dedicated Batman fans would understand. When Batman (Bruce Wayne) was younger, he witnessed the murder of his parents by a mugger, and he swore that he would avenge their death by bringing justice to all criminals. The gravestone symbolises his parents’ passing away and so I was trying to portray that everyone feels pain and has to go through suffering, even superheroes. This allows the audience to feel like they can relate themselves to Batman and use him as an aspiration to overcome any problems that you may have to face. The use of water creates equilibrium in the poster’s composition but also softens the overall emotion.
I used dark colours to represent the night sky as this is when Batman appears - mimicking the characteristics of a bat. The black silhouette creates enigma but also hides Batman’s face as I did not want to show his sad emotion to the audience. If Batman was shown displaying weakness then it may disappoint some fans and idolisers who admire his strength.